Heod'ays

The Heod'ays: Black Friday According to Heode, Supportive and Committed

Black Friday, an unmissable commercial event, generally encourages overconsumption. However, at Heode we believe that as a company we have a responsibility that goes beyond selling our products. That is why we decided to rethink this period to make it a time of solidarity, positive impact and support for those in need. This is how we created the Heod'ays, a unique event that allows you to benefit from exceptional discounts whilst supporting concrete actions for a fairer and more sustainable world.

A Black Friday with Meaning

We want to prove that it is possible to combine responsible consumption and acts of solidarity. We see the Heod'ays as a way to support the purchasing power of the French, particularly in the economic context we know today, whilst enabling them to directly support solidarity actions. The profits generated by sales on Black Friday, Friday 28 November, will be donated to one of the two partner associations (France Nature Environnement and SPA Saint-Étienne Loire) of the 2025 edition of the Heod'ays.

A look back at previous editions

Since the first edition of the Heod'ays, we have wanted to transform this commercial period into a meaningful collective action.

In 2023, we supported the Conservatoire d'espaces naturels d'Auvergne, an association that works actively to preserve landscapes, fauna and flora. Their mission is to protect and restore sensitive natural environments, preserve regional biodiversity and support local stakeholders in implementing environmentally friendly practices. By working closely on the ground, the Conservatoire helps maintain the balance between human activities and the ecological richness of Auvergne.

In 2024, we chose to support the distribution of water purifiers to communities without access to safe drinking water. The ORISA® water purifiers, manufactured in France by FontoDeVivo®, a company committed to designing sustainable water purification solutions, are capable of filtering water to more than 99.99%, thus eliminating bacteria, viruses, parasites and microplastics. This equipment is essential for populations living in areas where access to safe drinking water remains a major challenge.

Our solidarity operation enabled us to donate 15 ORISA® water purifiers, distributed to the inhabitants of Mayotte through the NGO Solidarités International, a partner of FontoDeVivo®.

Together, we have contributed to improving the living conditions of the people of Mayotte and reducing health risks linked to unsafe water.

After two initial editions that enabled us to support essential actions, we wanted to continue this solidarity momentum by collaborating with new associations committed to causes that are close to our hearts.

The partner associations of the 2025 edition

France Nature Environnement (FNE) is the largest French federation of nature protection associations. Recognised as being in the public interest, it brings together more than 6,000 associations, present throughout France, in mainland France and overseas territories. All these associations are committed to preserving living things and ecosystems. On a daily basis, FNE takes action through awareness-raising, environmental education, advocacy, legal action and participation in democratic life. Their mission: to enable everyone to live in a healthy environment and sustainably preserve biodiversity.

The SPA Saint-Étienne Loire has been working for many years to protect and promote the welfare of domestic animals. The association takes in, cares for and rehomes hundreds of abandoned animals each year, whilst conducting important awareness work around responsible adoption. Thanks to its team and volunteers, it offers a second chance to many dogs and cats, and defends the animal welfare cause in the Loire on a daily basis.

Why are we committed?

As a company, we believe that we have a strong social and environmental responsibility. The Heod'ays are an opportunity to reconsider the way we consume, combining support for the French local economy and positive impact on crucial global issues. We also want to offer our customers a way to actively participate in this change.

How to Take Part in the Heod'ays?

Visit our website on Friday 28 November 2025 to discover the offers available during the Heod'ays. Not only will you benefit from promotions on your favourite products, but you will know that your purchase will directly contribute to supporting an essential cause championed by one of the two partner associations of the 2025 edition.

Let us explain: after placing your order on our website, you will receive an email from us a few days later allowing you to vote for the association you wish to support (FNE or SPA Saint-Étienne Loire). The donation (corresponding to the profits generated by sales on Friday 28 November) will be donated to the one that receives the most votes.

Making a Difference Together

The Heod'ays are much more than a simple commercial promotion: they are an invitation to consume differently, with awareness and solidarity. Together, we can make a difference. By supporting this initiative, you will be part of a greater movement, one that puts humanity and the planet at the heart of action.